Journal
The editorial journal for Moroccan rugs, materials, and lived-in rooms.
Notes from Loom & Hearth Studio on Beni Ourain-style rugs, cactus silk pillows, poufs, sourcing in Morocco, and the quieter styling decisions that make a room feel layered rather than staged.
Moroccan rugs6 min read
How to Read a Beni Ourain Rug Before It Reaches the Room
A practical editorial guide to pile, pattern spacing, wool character, and the quiet details that make a fluffy Beni Ourain-style rug feel considered instead of generic.
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Styling notes5 min read
Layering Poufs and Sabra Pillows Without Losing the Room
A room-by-room approach to using Moroccan poufs and cactus silk pillows with enough contrast, texture, and spacing to feel collected rather than over-styled.
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Sourcing stories4 min read
Why Direct Sourcing in Morocco Changes the Collection
What becomes possible when rugs, poufs, pillows, and decor are selected in person: better material judgment, stronger category direction, and a more coherent point of view.
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