About

A direct source for handcrafted Moroccan rugs, poufs, pillows, and home decor.

Loom & Hearth Studio is built on real roots in Marrakech, where our family has worked in the bazaar trade for decades. Our grandfather's shop in the Semmarine souk, steps from Jemaa el-Fnaa, was known for handcrafted pieces sourced across Morocco.

Today, we continue that work with a more focused approach selecting Moroccan rugs, transforming some into one-of-one poufs and pillows, and curating decor with a clear point of view.

Every piece is chosen in person, not mass-produced, and not sourced from generic export catalogs. The goal is simple: bring objects with real material depth and character into homes that value design.

All orders ship directly from Morocco within 57 business days, with shipping and customs already included in the final price no surprises at delivery.

Shop Moroccan rugs Explore the collection

Ships from Morocco in 5–7 business days — shipping and duties included.

Traditional Moroccan rug showroom in Fes with handwoven rugs displayed across a warm interior

Selected in Morocco

Direct sourcing, in-person selection, and pieces chosen for texture, character, and material presence.

How we source

Selected in person, not pulled from a catalog.

We work directly across Morocco to source handcrafted rugs, rug-based poufs and pillows, and supporting decor with real texture, construction, and presence. The process is hands-on by design, so the collection stays focused, distinctive, and materially honest.

Craft

Rooted in Moroccan sourcing, material knowledge, and direct selection.

We work directly with artisans, souks, and trusted suppliers across Morocco, selecting pieces based on texture, construction, and presence — not trends. Many items are one-of-one, and even repeatable designs remain handmade, which means no two pieces are exactly alike.

Our poufs and pillows are often made from rugs or rug materials, giving them the same depth, irregularity, and character as the originals they come from.

Direction

Built for interiors that value texture, warmth, and individuality.

Loom & Hearth Studio is not a marketplace and not a mass-production brand. The collection is intentionally focused on Moroccan rugs, rug-based poufs, pillows, and supporting decor pieces that work together and build a coherent interior.

The direction is simple: fewer, better objects with real presence. Pieces that feel collected over time, not selected from a catalog.